Mitsubishi is now offering a comp CD of the songs used in its car ads (yes, it includes that now very-annoying Dirty Vegas song). Glorious Noise discusses the mutually beneficial relationship between car manufacturers and musicians.

"Whereas the DaimlerChrysler bank account is deep enough to sign Aerosmith, Mitsubishi didn’t have the requisite amounts to sign big names to their advertising campaign. So some audiophile at Deutsch went listening for options. One such option was a 1998 number from The Wise Guys, “Start the Commotion,” which was released in the U.K. and quickly departed the charts. It sounded right for the black and white, quick-cutting, trendy spots of attractive people driving the Eclipse. But what’s interesting to note is that the commercial in question (entitled “Fun”) was released in 2001, long after “Start the Commotion” had proved to be a non-starter. The aforementioned veep told me that thanks to the car commercial, “Start the Commotion” was driven to the Top 10 in the U.S. (And, yes, Mitsubishi sales have increased.)"

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FYI - I added a few new poems plus I finally added some pages to the "Other" section including the requisite "about me" page and links page. Hope to get more links up soon and to also actually put up some reviews and interviews for the non-fiction section....